POS, Joseph Joseph, Selfridges’ Product Launch

Launch of Joseph Joseph’s new ‘Y’ Grinder. The client wanted something different to promote this new exciting product, which had been over a year in development, at the launch in Selfridge’s Department Store, Oxford Street, London. As a result, R.S. Sets created this perfect replica, exactly 10 times larger than the original product, standing at 2 metre’s high. Hard to miss, it was just what the customer wanted.